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Marketing

Regional Marketing Head

hyderabad,india 2-6 years Exp Posted 1 week ago
Chhap

Job Highlights

  • Lead Chhap's expansion across assigned cities and regions.
  • Build and scale Campus Ambassador and Community Ambassador programs.
  • Partner with colleges, universities, student clubs, and local communities.
  • Create SOPs, workflows, and systems that can be replicated nationwide.
  • Recruit, train, mentor, and monitor ambassador performance.
  • Execute offline and community-driven marketing campaigns.
  • Collaborate directly with the founding team.
  • High ownership with significant career growth opportunities.
  • Opportunity to shape one of India's fastest-growing community-led brands.

Job Description

As a Full-time Regional Marketing Head, you will own Chhap's regional growth strategy by building and managing large-scale Campus Ambassador and Community Ambassador programs. Your focus will be to create repeatable systems, onboard colleges and communities, establish partnerships, and generate measurable business outcomes through grassroots marketing initiatives.

Key Responsibilities

Develop and execute regional growth strategies. Recruit and manage Campus Ambassadors across colleges. Recruit and manage Community Ambassadors across local ecosystems. Build long-term relationships with educational institutions and community organizations. Design ambassador onboarding, training, reporting, and reward systems. Create scalable SOPs for recruitment, engagement, and performance tracking. Organize college campaigns, workshops, events, activations, and outreach initiatives. Drive user acquisition through ambassador-led marketing efforts. Track KPIs including registrations, conversions, engagement, and retention. Coordinate with central marketing, partnerships, and operations teams. Monitor regional competition and identify expansion opportunities. Prepare weekly and monthly performance reports.

Required Skills & Education

Education

Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field preferred but not mandatory. Candidates with exceptional practical experience and execution ability may be considered regardless of formal education.

Key Skills

Leadership and team management. Community building and relationship management. Excellent communication and public speaking. Event planning and execution. Strategic thinking with execution capability. Process creation and operational excellence. Data-driven decision making. Project management. Negotiation and partnership development. Problem-solving and ownership mindset.

About Company

Chhap is building a community-first commerce platform that empowers creators, businesses, and individuals to build their identity through customizable products and meaningful connections. By combining technology with grassroots engagement, Chhap aims to c

Chhap is a leading fashion-tech brand focused on personalizing style through technology. Join us to build the future of custom fashion.

Role Overview

Role Category

Marketing | Community Growth | Field Operations | Partnerships

Industry Type

E-commerce | Consumer Internet | Creator Economy | Print-on-Demand | Retail Technology | Community Commerce

Employment Type

Permanent

Apply for Available Types

Full Time 2-6 years

₹4,00,000 – ₹10,00,000 CTC per annum + Performance Incentives + Growth Opportunities (Negotiable bas

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Tip: Read the job description and key responsibilities carefully before applying to increase your chances.