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Marketing

Social Media Head

hyderabad,india 3–7 years preferred. Candidates with exceptional portfolios, personal brands, or proven social media Exp Posted 1 week ago
Chhap

Job Highlights

  • Lead Chhap's end-to-end social media strategy.
  • Build one of India's most engaging community-first brand accounts.
  • Create viral campaigns and trend-driven content.
  • Manage content calendars across multiple platforms.
  • Collaborate with design, video, influencer, and content teams.
  • Track analytics and optimize content performance.
  • Build social media SOPs and scalable workflows.
  • Work directly with the founding team on brand positioning.
  • High creative freedom and ownership.

Job Description

As the Social Media Head, you will own Chhap's digital voice across all social platforms. You will be responsible for building brand awareness, creating viral campaigns, managing content strategy, growing engaged communities, and turning social media into a major acquisition and trust channel.

Key Responsibilities

Develop and execute Chhap's social media strategy across platforms. Manage official accounts on Instagram, LinkedIn, X, Facebook, YouTube, and emerging platforms. Plan monthly and weekly content calendars aligned with marketing objectives. Work with graphic designers, video editors, and copywriters to produce high-quality content. Monitor trends, memes, and cultural moments to create timely and relevant campaigns. Increase followers, engagement, reach, and conversions through organic growth strategies. Launch social campaigns supporting product launches, partnerships, and community initiatives. Build systems for content planning, approvals, publishing, and reporting. Analyze performance metrics and continuously optimize content. Monitor audience sentiment and maintain a consistent brand voice. Coordinate with influencer and performance marketing teams for integrated campaigns.

Required Skills & Education

Education

Bachelor's degree in Marketing, Communications, Media, Business, Journalism, or a related field preferred but not mandatory. Strong portfolio and demonstrated results may substitute for formal qualifications.

Key Skills

Deep understanding of social media platforms and algorithms. Strong storytelling and brand communication skills. Content strategy and campaign planning. Analytics and performance measurement. Team management and cross-functional collaboration. Creative thinking with execution ability. Familiarity with scheduling and analytics tools. Community engagement and reputation management.

About Company

Chhap is building a community-first commerce platform that empowers creators, businesses, and individuals to express their identity through customizable products and meaningful connections. By combining technology with grassroots engagement and creator-le

Chhap is a leading fashion-tech brand focused on personalizing style through technology. Join us to build the future of custom fashion.

Role Overview

Role Category

Digital Marketing | Social Media | Brand Building | Content Strategy

Industry Type

E-commerce | Consumer Internet | Creator Economy | Print-on-Demand | Retail Technology | Community Commerce

Employment Type

Permanent

Apply for Available Types

Full Time 3–7 years preferred. Candidates with exceptional portfolios, personal brands, or proven social media

₹5,00,000 – ₹12,00,000 CTC per annum + Performance Incentives + Growth Opportunities (Negotiable bas

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Tip: Read the job description and key responsibilities carefully before applying to increase your chances.