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Marketing

Performance Marketing Specialist

hyderabad,india 2–5 years preferred. Candidates with a strong portfolio of managing profitable ad campaigns may also Exp Posted 1 week ago
Chhap

Job Highlights

  • Own paid acquisition across Meta, Google, YouTube, LinkedIn, and other platforms.
  • Manage multi-lakh advertising budgets efficiently.
  • Optimize campaigns based on CAC, ROAS, and conversion metrics.
  • Conduct A/B testing for creatives, audiences, and landing pages.
  • Collaborate with design, content, product, and analytics teams.
  • Build dashboards and reporting systems for campaign performance.
  • Contribute directly to Chhap's user growth and revenue targets.
  • High ownership with data-driven decision making.

Job Description

As the Performance Marketing Specialist, you will be responsible for acquiring users and customers through paid digital channels while maximizing return on ad spend (ROAS). You will manage campaign strategy, execution, optimization, tracking, attribution, and reporting across multiple advertising platforms.

Key Responsibilities

Plan, launch, and optimize paid advertising campaigns. Manage campaigns across Meta Ads, Google Ads, YouTube, LinkedIn, and emerging platforms. Monitor KPIs including impressions, CTR, CPC, CPA, CAC, ROAS, and conversions. Scale profitable campaigns while maintaining efficiency. Perform audience segmentation and retargeting. Collaborate with designers and copywriters to develop high-converting creatives. Conduct A/B testing on creatives, audiences, bidding strategies, and landing pages. Implement tracking pixels, event tracking, and conversion attribution. Build reporting dashboards and provide actionable insights. Analyze user funnels and recommend optimization opportunities. Monitor competitors and identify new paid acquisition opportunities. Stay updated with platform policy changes and advertising best practices.

Required Skills & Education

Education

Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field preferred but not mandatory. Industry certifications in Google Ads, Meta Ads, or Analytics are an advantage.

Key Skills

Meta Ads Manager and Google Ads proficiency. Campaign optimization and bid management. Analytics and performance reporting. Conversion tracking and attribution. A/B testing methodology. Data interpretation and problem solving. Budget allocation and ROI optimization. Familiarity with Google Analytics Tag Manager and marketing dashboards.

About Company

Chhap is building a community-first commerce platform that empowers creators and businesses through customizable products and technology-driven growth. Our vision is to create one of India's most trusted and scalable creator ecosystems by combining innova

Chhap is a leading fashion-tech brand focused on personalizing style through technology. Join us to build the future of custom fashion.

Role Overview

Role Category

Performance Marketing | Paid Media | Growth Marketing | Digital Advertising

Industry Type

E-commerce | Consumer Internet | Creator Economy | Print-on-Demand | Retail Technology | Community Commerce

Employment Type

Permanent

Apply for Available Types

Full Time 2–5 years preferred. Candidates with a strong portfolio of managing profitable ad campaigns may also

₹4,50,000 – ₹10,00,000 CTC per annum + Performance Incentives + Growth Opportunities (Negotiable bas

Apply Now
Tip: Read the job description and key responsibilities carefully before applying to increase your chances.