Marketing

Brand Marketing Manager

hyderabad,india 3–7 years preferred. Candidates with exceptional brand-building portfolios or startup experience may Exp Posted 1 week ago

Job Highlights

Own Chhap's overall brand strategy and positioning.
Ensure consistent messaging across all online and offline channels.
Lead integrated marketing campaigns and product launches.
Work closely with creative, social media, PR, and performance teams.
Build brand guidelines and marketing playbooks.
Conduct market research and competitor analysis.
Measure and improve brand awareness and perception.
Be part of the founding team with significant strategic influence

Job Description

As the Brand Marketing Manager, you will be responsible for shaping, protecting, and growing the Chhap brand across every customer touchpoint. From campaigns and messaging to visual consistency and partnerships, you will ensure that Chhap builds a memorable and trusted identity while supporting business growth.

Key Responsibilities

Develop and execute Chhap's long-term brand strategy. Define and maintain consistent brand positioning, messaging, and tone of voice. Create and enforce brand guidelines across all marketing channels. Plan and execute brand campaigns, launches, and awareness initiatives. Collaborate with design, content, social media, PR, and influencer teams to ensure unified communication. Conduct consumer research, market analysis, and competitor benchmarking. Measure brand health through surveys, engagement metrics, and market feedback. Identify opportunities to strengthen customer trust and loyalty. Build scalable processes for brand governance and campaign approvals. Support partnerships, events, and sponsorships from a brand perspective. Ensure every public-facing asset reflects Chhap's values and identity.

Required Skills & Education

Education

Bachelor's degree in Marketing, Business Administration, Communications, Media, or a related field preferred but not mandatory. MBA or equivalent specialization is an added advantage but not required.

Key Skills

Brand strategy and positioning. Consumer behavior and market research. Integrated marketing campaign planning. Cross-functional leadership. Excellent storytelling and communication. Creative thinking balanced with analytical decision-making. Project management and stakeholder coordination. Ability to maintain consistency across multiple channels.

About Company

Chhap is building a community-first commerce platform that empowers creators, businesses, and individuals to express their identity through customizable products and collaborative commerce. By combining technology, creativity, and grassroots engagement, C

Chhap is a leading fashion-tech brand focused on personalizing style through technology. Join us to build the future of custom fashion.

Role Overview

Role Category

Brand Marketing | Strategic Marketing | Consumer Marketing | Growth

Industry Type

Employment Type

Permanent

Apply for Available Types

Full Time 3–7 years preferred. Candidates with exceptional brand-building portfolios or startup experience may

₹6,00,000 – ₹14,00,000 CTC per annum + Performance Incentives + Growth Opportunities (Negotiable bas

Apply Now

Tip: Read the job description and key responsibilities carefully before applying to increase your chances.